Autoresponder – Email List Building Tips
Using an Autoresponder for Profit
List Building ISN’T Difficult! It’s How You Use That List Of Subscribers!
The number one thing that nearly every successful online entrepreneur has going for them is that they have an email list. This is a list of subscribers that opted in to receive more information from you, to gain access to free training, or people that bought something from you.
At one point or another we have all made our way on to an email list. From the largest online retailers to the solopreneurs running a business from their living room, email marketing is still the number one way to engage and follow up with your audience.
Social media has definitely changed the game a little bit, but email marketing is here to stay. What has changed is how people access their emails. So, don’t let anyone try to fool you into thinking that email marketing is dead.
In fact, some companies, even major ones, credit over 75% of their sales directly to email marketing!
If you have an email list and you create a product, have a coaching program, service, physical product, or webinar you want to tell people about; then you just send an email to your list for instant results! No more waiting for your paid ads to get approved or relying on affiliates to mail for you. Paid advertising and affiliates are a tremendous way to get traffic, but having your own email list is even better! That is why I want to teach you the same steps used by the experts to build an email list that pays you repeatedly!
When you have your own list you are well on your way to winning big online, and by building that asset it will help to keep your income consistent. There has been one constant in the marketing world, and that is email. You must have an email list if you want to make it.
Further, keep in mind that this guide is intended for any type of online business. Whether you are a local brick and mortar business, an ecommerce shop, an info marketer, an affiliate marketer, an Amazon Kindle author, a CPA, or even a hair stylist this can help you get more customers and more business which at the end of the day is why we are all in business for ourselves.
Remember, that consistency counts! Don’t get discouraged if after 50 days you don’t see much progress on your list building. You need to see this process through to completion, and be diligent. Apart from having an email list the ones that succeed in this business succeed because they are consistent. It will be fun to watch your email list grow.
Let’s get Started.
Your Freebie or List Magnet
Take this Squeeze Page Title: “I Will Teach You The Oldest Trick In The Book”
The oldest trick in the book IS the book itself. Over the years many marketers have gave away an ebook to attract clients and subscribers to their lists to then be able to sell them their varying products or services. Some do it well and others fail miserably.
Quite simply an ebook has two functions, the first is as a sales tool to pre-sell a product or service, the second is to Go Viral for more clients to see the sales message. The first is easy, the second not so.
For an ebook to go viral it has to contain something of value to the subscriber and a reason to want to pass the ebook along.
What could be better than being able to make a living out of passing around an ebook that will make you an income from different income streams that will both pay you a residual income and direct payments to your online payment processor, whilst gaining you the free traffic you need to promote that ebook?
And at the same time allow you to build your own email list that you then can promote your own products or services to, enabling you to make more money from your other online activities. Creating such an ebook can take time but worth doing when it gives something of value to your subscribers. Here’s a guide as to how you might create such a book.
This will be one of the longer sections of this article, but it is the most important one to follow along with, as it covers the one thing you must have going for you to get your list going.
A Lead Magnet.
The first thing you must have in place to start your list building efforts is a lead magnet.
If you are starting out with building a list, then you will want to make sure you have something to entice people to join your email list and give you their personal information like their email address.
Back in the early days of list building and marketing online you could simply say “Join My Newsletter”, and people would be happy to do it. Nowadays though people are not as open to just share their email, and even their best email address with you.
So, you must give them a good reason to opt-in to learn more from you.
Here are 5 examples of really-good lead magnets you can create to give away.
Remember, the more exciting your offer sounds, the more people will gladly give up their email addresses to receive it.
1. Top Tips PDF Report
This can be a list of tips that will help people solve a problem that they are seeking a solution to. For example, if you are a tax accountant offering tax services, then you could write a report called: “The Top 8 Tax Savings Every Small Business Owner Needs To Know About”.
If you were a small business looking for help with taxes, then you can believe that would capture your attention, and get you to give up your email address!
In this report, you can share the top 8 tax savings tips, and even do a paragraph or page at the beginning and end that sends people to your website for more information.
If you are an affiliate marketer with content sites selling people on mattresses, then you could do a report called: “How To Find The Perfect Mattress For You”. Then you create a short 3 to 5 page report explaining your tips for finding the perfect mattress.
To give you one more example let’s say you sell pet products on an ecommerce store you could create a report that says “6 Pet Products Every Dog Owner Can’t Live Without!”
That would be attractive on your site, and would generate those email
subscribers that you can then follow up with later when you have sales on your store, and inside the report you can could of course recommend 6 products from your store with direct links.
Another example for this type of lead magnet is found here in this article, I could simply take the 5 lead magnets I am recommending right now, and do a free report called: “5 Highly Effective Lead Magnets”.
If you are stuck for ideas that your market wants look at Q&A sites like
Answers.Yahoo or Quora. You can also do a search for your niche keyword phrase like “pet products”, “small business taxes”, or
“mattresses” into YouTube or Google and look at the ‘Suggested Search Phrases’ that come up.
Browse forums in your market, or even look at top selling books within your niche on Amazon. Just think creatively and start writing. It is conceivable to write your entire lead magnet in just a few hours from start to finish.
2. E-Coaching Lessons
Another popular giveaway method is to offer e-coaching or email training! This is a great strategy to get people in the habit of opening your emails consistently.
So instead of offering your giveaway in the form of a single PDF or a video like the previous lead magnet ideas, you could offer a series of 5 to 10 emails that deliver the content daily, every other day, or weekly!
Another benefit to this strategy is that it means you can launch your list building efforts with only needing the first email! Then of course add the others, and once your e-coaching lessons are all wrapped up you don’t have to do it again unless you decide to update them.
All these can be delivered automatically through your autoresponder which you can read about further down.
Again, just find hot topics to create content around, and use that for your list magnet! The key is finding content your audience really wants to know and making it easy for them to go through it all.
3. Exclusive Interview
Interviewing an expert in your industry is another unique way to quickly create a lead magnet. This means researching to find a popular author, speaker, blogger, radio show host, or other expert in your marketplace to do a 15 to 30 minute interview with you that you record electronically.
Simply come up with the top questions to ask, and join each other on Skype or Google Hangouts!
Then you deliver the interview as an audio file to your audience after they opt-in for your email list.
It may sound a hard thing to do to contact these people but remember they to are looking for as much exposure for their shows or products.
4. Special Webinar Event
Hosting a live webinar in your market is a great way to start building a list, and once your webinar is done you can use it as an ongoing lead magnet.
You simply choose a date for your special webinar event and drive traffic to your registration page. You can use Google Hangouts (free) or GoToWebinar to host the webinar.
Webinars also double as a powerful sales tool as you can sell your products or services easily at the end of them.
Just like with the other lead magnets your key is to choose a topic that you know your audience wants more details on.
5. Exclusive Discount or Coupon Code
This is probably the easiest to create a lead magnet by far. You can create a unique coupon code that you can offer people that optin to your email list.
It is a great solution because it solves two problems.
1) What are you going to giveaway?
2) Gives your customers an immediate reason to buy from you.
The simplest way is to create a generic coupon code and offer it to your customers to download, or give them access to a special discount page to access your products in the future.
Next Assignment: At this point you should choose the lead magnet you want to go with and start creating it. Don’t put too much thought into this step. Just get started creating. You can always perfect it later as trial and error leads to an improved product.
Perfectionism will lead to sure failure in business. Although you want to put out quality materials with your branding, you need to realize unless your lead magnet is done you can expect zero new email subscribers.
Let’s create this lead magnet and move onto the next section where we will setup our autoresponder software so we can start to collect email subscribers.
Setting Up An Autoresponder Account
The online tool you need for building an email list is an autoresponder. This will act as your database for storing your email addresses, help automate your list building, give you the necessary opt-in forms needed to grow your list, and allow you to gain new email subscribers. You can Trial Aweber by signing up for their product tour below and a 30 day free trial – Or take a look at this WordPress Plugin – Mercury Autoresponder Pro
To Continue Reading – Email List Building Tips – Part 2 – Read More