Welcome to what I hope will be a straight forward introduction to some of the best practices of designing your website so the search engines will be able to crawl and index your site, known as seo and thereby giving your site a chance of reaching page one of Google or other search engines. Some of you may already know some of the do’s and don’ts I’ll run you through but these articles are written with everyone in mind from the novice (just getting started) to the more seasoned of you. The website and the construct of the web are two differing issues which causes controversy between web designers who want to “prettify” the web with beautifully designed websites and search engine marketers who then have to promote that website which in their opinion doesn’t do anything for their cause and would prefer a standard document with ‘keyworded’ phrases and plenty of anchor linked text. Both are possible but does take practice and basic knowledge of how a website should look and be constructed for search purposes.
The most obvious place to start is with your website before you even think about creating back links to it. A good tip when laying out your thought processes for a new website would be to draw it out first along with gathering all the necessary information you intend your website to have. This will allow you to follow a structure based idea of what your main websites theme is all about and also know how best to link those pages for formatting a search strategy.
A well optimised website is one that is able to be ‘Indexed’ by the search engine spiders and ‘bots’ so that they can read the structure and best place it in their search base ready to be pulled out when someone types in the keywords your website is primed for. The only way they can do that is if your website has clean ‘code’ and well structured internal linking throughout the web pages or posts, if it’s a blog. And that is quite simply On-Site Optimisation.
Once you have a website that can be indexed by the search engines you need to let the rest of the ‘web’ know about it so they can link back to you. In Off-Site Optimisation I’ll suggest some of the most simple and effective links you can create to get your website noted by search engines as a website that others refer to and so build your websites credibility. Invaluable resources aand links to the online tools and websites I’ll be mentioning throughout these sets of articles and all of them free will be linked for ease of use. One of the reasons people shun some of these exercises is because, one it’s time consuming, but then you do aim to have your website around for a number of years don’t you? And two it’s tedious, oh yes, don’t kid yourself or let anybody else tell you there are quick fixes, there aren’t (Not Legit Anyway) and if you embark on most of them, the result is your website and hard work will get banned.